Tomra Sorting Food has launched its first customer service center in Istanbul, Turchia, to expand further into the country. The facility enables TOMRA to showcase its expertise and approach to sorting produce – including potato – to new and existing customers.
The customer service center will also stock an extensive range of spare parts for its sorting systems, ensuring customers’ machines throughout Turkey and the Middle East benefit from even greater levels of service and machine uptime.
TOMRA sales manager, Steven Hiel, says: “Our new customer service center is easily accessible for both Turkish food processors and those based in the Middle East. (…) The facility is a strategic investment for the further expansion of TOMRA Sorting Food, which will help us strengthen our relationships in the region.”
The facility also features a demonstration area where TOMRA can interactively showcase its sorting systems to clients. During a demonstration, customers can view a simulation of how products would be sorted and defects identified in their own production environment, using one of the many TOMRA sorting solutions available.
The customer service center opened following a week-long road show, which included demonstrations at customer sites and the new facility itself. The road show culminated in a customer VIP event at the center which was attended by several customers, traveling from various regions of Turkey.