britannico Pipers Crisps potato chips’ newest brand will partner with the Liberty Richter division of World Finer Foods, a premier marketer of imported and domestic specialty foods in the U.S, for a better access to the American market.
Pipers Crisp Co. was founded by three British farmers in 2004.
“We source all our flavors from passionate producers across the world […],” says Pipers Crisp founder Alex Albone. “They all share our vision of producing Britain’s finest, premium potato chips.”
“Pipers Crisp Co. is a young and exciting brand with great values and a strong, loyal customer base in the UK,” said World Finer Foods President and CEO Susan Guerin. “We think their brand attributes, not to mention their delicious chips, will resonate with U.S. consumers as well as with all trade channels and food service customers. We’re delighted to have them join the World Finer Foods family.”
All Pipers Crisp varieties are gluten-free, wheat-free and barley-free, and Liberty Richter will market and distribute four flavors: Cheddar & Onion, Sea Salt, Black Pepper & Sea Salt and Cider Vinegar & Sea Salt.